“I’m here to tell you that understanding of language is completely different and much weaker than the way you and I understand language,” Pandu Nayak, Google’s head of ranking, told Fox News in a recent interview.įor instance, Nayak explained the search engine’s understanding of the query “Is sole good for kids?” - trying to distinguish between fish and the bottom of a shoe - is not as strong as it was a few years ago. When problems do arise, such as the mislabeling of the California Republican Party as having an ideology of “Nazism,” due to vandalism on one of Google’s sources, they stand out because the search giant has generally convinced users that it understands language. The average person who types a question into Google and gets an answer probably doesn’t ponder how it happens - although they are aware of the snafus. Thousands of engineers and product specialists spend countless hours at Google’s sprawling complex and its offices worldwide trying to solve search’s most complex problem: language.Īs Google is answering one of the billions of queries it receives per day - a mind-blowing 15 percent have never been asked before - a hidden process powered by people and algorithms is working to make sure the answer that’s surfaced is correct and serves what the user wants.
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